Conversation Intelligence: Stop Losing Winnable Deals
Conversation Intelligence is how sales leaders find out what separates the best from the rest and build a winning playbook. Conversation Intelligence software captures your customer interactions, understands what is being said, and delivers insights into what works (and what doesn’t). See Gong’s Conversation Intelligence platform in action:
What Started As Conversation Intelligence Has Evolved
That’s right. When Gong got its start, the only game in town was conversation intelligence. Since then, things have changed with our launch of the unprecedented Revenue Intelligence category. Lucky for you, that means you get to have everything that conversation intelligence platforms do and more.
Say Goodbye Opinions, And Hello Reality
What is Revenue Intelligence? If we were to summarize it in a nutshell, revenue intelligence gives revenue leaders a new way to operate. Instead of basing their decisions on a hunch, revenue intelligence gives them critical insights into their team, deals, and market. That way, leaders can base their decisions on what’s actually happening in their customers’ world—the best kind of reality check.
People
Turn average performers into top performers and top performers into superstars.
Deals
Get a full bill of health on all the deals in your pipeline.
Market
Hear what your customers are saying and discover where you win.
How Conversation Intelligence Helps You Win More Deals
Evaluating each rep’s effectiveness is vital to building a top-performing. But what sales manager has time to shadow every rep and review every interaction? Gong automates the tedium and gets you to the good stuff faster.
Capture All Customer Interactions
At the core of conversation intelligence are the interactions your reps have with customers each and every day. Every single call, email, and web conference—new and old—is raw material for our platform. Gong hangs onto all of it and uses those interactions to run advanced analytics to extract valuable insights.
Perform Deep, AI-Powered Analysis
Here’s the fun part: Gong uses conversational AI, machine learning, and natural language processing (NLP) to analyze every interaction. It’s constantly running as new interactions are added to the system, looking for trends, buyer signals, red flags, room for improvement, and more.
Deliver Insights that Reps Can Use to Close More Business
Sales teams use conversation intelligence for many reasons. Some need a more complete picture of customer pain points and topics of interest, backed by real keyword data. Others want to record common objections and questions so they can sharpen their playbooks. Many of our customers use Gong to find cues that indicate a prospect’s willingness to buy. Whatever insights you’re looking for, Gong will find them.
FEATURE HIGHLIGHT
Conversation Intelligence vs
Revenue Intelligence
So what does it look like? Glad you asked. Here’s a breakdown of the main features you get with both conversation intelligence software and revenue intelligence platforms. You’ll also see a list of features you won’t get by using regular conversation intelligence software and sales intelligence platforms.
Features you will get with Conversation Intelligence and Revenue Intelligence platforms
Call
Recording
Call
Recording
Call
Transcription
Call
Transcription
Call
Analysis
Call
Analysis
Features you will ONLY get with Revenue Intelligence platforms
Emails
Emails
Course-Correct Deals
Course-Correct Deals
Team
Activity
Team
Activity
Game Changer
3,000+ Reviews Put Gong #1 In Conversation Intelligence
Let’s start a conversation about Revenue Intelligence
Hey. You. Behind the screen. You have questions. We have answers. Let’s join forces.
Revenue Intelligence, as I understand it, is the ability for you to really get down to the real detail on what works and doesn’t work from an individual sales rep, so that you can have a strong understanding and foundation. How do both build a repeatable business and a predictable one? And that’s what everybody’s looking for. That when they’re thinking about hiring more and more salespeople is like, what do I get out of the next salesperson that I hire? And can I assure leadership and the board that we can continue to get that same level of results as 5x –10x the organization. And what Gong allows us to do is have a lot of confidence that what we’re telling reps to do is actually proven in the actual conversation with customers.
Revenue Intelligence, as I understand it, is the ability for you to really get down to the real detail on what works and doesn’t work from an individual sales rep, so that you can have a strong understanding and foundation. How do both build a repeatable business and a predictable one? And that’s what everybody’s looking for. That when they’re thinking about hiring more and more salespeople is like, what do I get out of the next salesperson that I hire? And can I assure leadership and the board that we can continue to get that same level of results as 5x –10x the organization. And what Gong allows us to do is have a lot of confidence that what we’re telling reps to do is actually proven in the actual conversation with customers.
They used conversation intelligence. Then they upgraded to Revenue Intelligence.
FAQ
Conversation Intelligence FAQ: We’ve Got Answers
What kind of insights can conversation intelligence software provide?
Here are some of the problem areas and use cases that our conversation intelligence platform helps resolve:
- Sales coaching
- Self-coaching and peer learning
- New hire onboarding
- Voice of customer
- Competitor analysis
- Pipeline management and forecasting
- Performance reviews
How does Gong find, record, and transcribe all customer interactions?
Once you integrate Gong with your calendar, email, and CRM, it automatically starts scanning for meetings, calls, and demos to record. Gong then records audio and video from each session and transcribes it in real time, giving you a deep, searchable database of interactions.
Does Gong work on mobile devices?
Yes, Gong can be installed and accessed on most smartphones. That means reps and sales managers can take their self-study, coaching, and best practices with them wherever they go. Need to walk the dog but still want to step up your sales game? It’s no problem at all with Gong.
Will Gong integrate with my existing tech stack?
More than likely! Gong currently offers dozens of integrations (and counting). Here are some of our more popular integrations:
- GoToMeeting
- Salesforce Lightning
- Zendesk
- Slack
- Google Workspace
Where can I read reviews of Gong conversation intelligence software?
You can read 4,000+ reviews of Gong on G2 Crowd, where Gong is ranked #1 on G2’s best software list. If you want to go under the hood to see how customers actually use Gong, check out our library of customer success stories.